Magnetic Group, a fast-growing aviation company, is delighted to announce that Direct Maintenance has been rebranded as Magnetic Line. This rebranding is part of Magnetic Group’s overarching strategy to unify all its businesses under a single brand – Magnetic – and streamline its products and services under one easily recognizable name.
Direct Maintenance has been an integral part of Magnetic Group since March 2019, offering line maintenance services to clients around the world. The rebranding will not affect the range of services provided or the team’s composition, which will continue to deliver the same exceptional quality and dependability as before.
Jan Kotka, COO of Magnetic Group and Acting Manager of Magnetic Line, expressed confidence that the new structure and expanding business would have a positive impact on collaboration. “Our group’s mission is to ‘help aviation to help the world,'” he explained. “Together, we can achieve even greater heights! We are passionate about our work, and we believe our new name and structure reflect that passion.”
As Mandeep Rana, Head of Sales at Magnetic Line, aptly put it, “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” The Magnetic Line rebranding demonstrates Magnetic Group’s commitment to keeping pace with the changing times and catering to the evolving needs of its customers.
Magnetic Line is a certified line maintenance service provider, holding EASA Part-145 covering over 70 aircraft-engine combinations, including A320NEO, A350-900/1000, A380, B737 MAX, B747-8 and B787 in 27 different locations in Europe and Africa.